Key Takeaways from Egghead talk: Marketing Tactics for Software Developers

How to increase your value as a developer

The talk in 3 sentences

  • Good marketing gets important message to the right person at the right time


I love how Stephanie explains the differences between good marketing and bad marketing. The differentiation makes it easier for me to overcome the stereotypes about marketing (manipulation, irrelevance) and convey the idea to other friends.

Who should watch it

Developers. Testers, Designers and PMs and other working professionals can also benefit from it by thinking about how to adapt the concept/ tools to their specific context/ environment.

How the talk changed me? (Life, behaviour, thoughts, ideas)

  • I will place a higher focus on analytics when creating a personal website next 2 months.

My top 3 quotes

  • Good marketing has a value proposition. A value proposition is essentially a statement that says, “This is who I am. This is what I offer. This is what you can expect from me and this is how you will benefit.”


  • The format of this post is adapted from Shawn’s reading template

A software engineer passionate about learning and growth